Udaipur, Sept 10 (Patrika English News): Mountain Dew®, PepsiCo India’s bold and fearless beverage brand, has launched its new 400 ml PET pack at ?20, expanding its price-pack architecture to deliver greater value and accessibility. Staying true to its iconic philosophy of “Darr Ke Aage Jeet Hai”, the brand continues to inspire consumers to embrace courage with every sip.
High-Octane Campaign with Hrithik Roshan
To mark the launch, Mountain Dew unveiled a new TVC campaign featuring brand ambassador Hrithik Roshan, directed by filmmaker Ali Abbas Zafar.
The adrenaline-charged film portrays Hrithik in an outdoor adventure, confronting a daunting natural obstacle. With suspense building, he faces fear head-on and takes the leap—reinforcing Mountain Dew’s message that “Darr Ke Aage Jeet Hai”. The campaign highlights both Hrithik’s fearless persona and the brand’s bold identity, while spotlighting the new ?20 pack offering.
Statement from PepsiCo India
Akankshaa Dalal, Category Head, Mountain Dew, PepsiCo India, said:
“At Mountain Dew, our philosophy has always been to inspire people to embrace challenges head-on. The launch of our ?20, 400 ml PET pack is another step in making the Dew experience more accessible, while staying true to our bold identity. Backed by consumer insights, this innovation delivers greater value without compromise, and our new campaign with Hrithik Roshan perfectly captures the essence of courage and triumph that defines Mountain Dew.”
With this disruptive launch, Mountain Dew aims to reach a wider audience, offering consumers greater value while reinforcing its positioning as a brand that celebrates courage and fearlessness.