New Delhi, February 4: Bollywood actor Vivek Oberoi has taken legal action to protect his Personality Rights. He approached the Delhi High Court regarding the unauthorized use of his image and identity. The petition was filed by his lawyer, Sana Rais Khan.
In his plea, Oberoi stated that elements associated with his name, image, voice, and identity are being used on various digital platforms and websites without his permission. This usage not only aims for commercial gain but has also harmed his public image.
Oberoi emphasized that as a public figure, he holds the primary legal right to his identity, and no entity or individual can use it without his consent. The petition submitted to the Delhi High Court highlighted that with the rise of artificial intelligence, deepfake technology, and digital advertisements, it has become easier to misrepresent a celebrity’s image. If not addressed promptly, this could lead to significant economic, social, and mental repercussions.
The actor has requested the court to safeguard his personality rights and impose a ban on any unauthorized use in the future. He clarified that his petition is not against creative expression or journalistic freedom; rather, it aims to ensure that his identity is used only with his explicit consent. Prior permission must be obtained before utilizing his image in advertisements, promotions, digital content, or any other commercial activities.
Sana Rais Khan argued before the court that personality rights are linked to an individual’s dignity and privacy under Indian law. Exploiting a celebrity’s popularity for profit is legally wrong, and strict measures are necessary to prevent this. She warned that without clear guidelines from the court, the issue could escalate further in the future.
It is noteworthy that in recent years, several Indian artists and public figures have turned to the courts to secure their personality rights, as the growing influence of digital platforms continues to make this issue increasingly critical.